Google’s $100Mn deal with Publicis Groupe raises big questions for the media industry

Following the deal in October with MediaVest, Publicis Omnicom Groupe is doubling down on its bet on digital with the largest upfront media buy that Google has agreed to date. However, as the insightful comments on this article from AdAge point out, Google’s latest $100 Million deal with POG agencies DigitasLBi and Razorfish raises big questions for…

Advertisement