Book Review – Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer

Perhaps the most enjoyable memories of my early working life are of brainstorming ways to reimagine brands for the brave new Web. It was 1995 and the web (let alone the agency) was barely out of nappies but there we were proposing route-mapping software development to the RAC, digital postcards to Carlsberg (C-mail) and an…

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