Evernote + 3M’s Post It Notes, an example of sponsored functionality

In my review of Jay Baer’s book, Youtility, I talked about the opportunities available to brands to sponsor or co-develop elements of functionality on 3rd party platforms rather than just their own and here’s a prime example: Evernote + 3M’s Post It Notes As TechRadar puts it: Evernote is partnering with 3M to give the…

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